Here are some of the most important elements of an advertising agency contract: it is advisable to include in your agency service contract a clause stating that your agency sells the right to the intellectual property you have created until your client pays for it. You can also indicate that un accepted intellectual property rights lag behind your agency, which reserves the right to add the work to the portfolio of personal advertising projects. For print ads, online banners or TV spots, ads are first tested with the target audience before being published to the general public. As a result, the advertising agency needs to research and refine the ads to ensure that advertising activities stay on track. Advertising agencies may include a clause in the advertising agency contract, in which they define the number of revisions and editions they are willing to do at no additional cost. Indicate whether or not the contract has renewal dates. This is something you need to agree with the customer so that they have the choice to renew or terminate the contract. But beyond the fact that your contract looks bright and new, also think about your client when you write the project. Just because you`re part of an agency or running one doesn`t mean you don`t need to have contracts with clients. Let`s say you have a client you work for regularly, even on the Retainer basis. You may feel that a good working relationship is enough and that a contract is not necessary.
Advertising is a very dynamic world. Thus, advertising projects can be sensitive to time and deadlines. If an advertising agency commits to ad on a given date, it must honor it. Otherwise, the customer could lose his turnover. At the same time, the customer must also agree to provide all the materials and inputs necessary for the creation of the display. The advertising agency contract must provide for sanctions in the event of non-compliance with these obligations. The most pessimistic scenario is when you`ve made a bad deal and end up in dispute with customers. You can take months and years, and no one wants that kind of dark cloud hanging over your business. So put a clause in your agency contract pdf that will determine who will do the job.
Perhaps you could list one self-employed person or several liberal professions, or you indicate that the work is carried out by the Agency. In this way, the work can be done by anyone in the organization, and it is the responsibility of the Agency to assign the right person for the work. But copyright can mean much more than that. Even if you pass on the final work to your client, there may be certain processes that your agency uses to create the work (intellectual property), and you can decide whether you want to keep it or put it back in your contract price. If you`re hired for a flyer design job worth 100 $US, there`s probably no need to send a 100-page document that`s not invincible in any courtroom. This can not only be intimidating for a client, but also delay the process of launching the project, since they have to check every 100 pages completely.